About Hazel Path Analytics
A reporting studio in Ulsan focused on one deliverable: clear conversion funnel briefings for online merchants.
Registered business
Official name: Hazel Path Analytics Co., Ltd.
Established: 2019
Registered address: Oh Seoyeon, 37 Saebyeok-gil, Jung-gu, Ulsan 44000, REP. OF KOREA
How we began
Oh Seoyeon spent eleven years managing inventory and seasonal campaigns for a Ulsan department-store concession before opening Hazel Path Analytics in 2019. Store managers kept asking the same question after promotional weekends: where did online shoppers abandon the path to purchase? Existing analytics exports answered the question in columns, but not in sentences a floor manager could act on.
The studio started with handwritten funnel sketches for two local apparel sellers. Those early reports — printed on cream stock, bound with brass clips — became the template for every briefing we deliver today: five funnel stages, channel breakdown, device split, and a short list of page-level observations tied to screenshots from the client's own storefront.
Who we serve
Our clients are e-commerce merchants in Korea and merchants abroad who sell to Korean customers. Typical stores process 200 to 8,000 orders per month across Cafe24, Shopify, Imweb, or custom carts. We do not sell software subscriptions; we deliver prepared reports on a recurring or project basis.
Our analysts
Oh Seoyeon — founder, lead analyst. Former retail operations manager. Specialises in checkout friction and payment-gateway drop-off for fashion and lifestyle brands.
Kim Hae-won — senior analyst, joined 2021. Background in digital marketing for specialty food brands. Focuses on channel attribution and landing-page alignment.
Lee Ji-soo — reporting associate, joined 2023. Handles data ingestion, chart preparation, and Korean/English bilingual summaries for export-focused merchants.
Working approach
Each engagement begins with read-only access to your analytics export or a scheduled data pull you approve. We never modify your live store. Reports arrive as PDF briefings with an optional 30-minute review call. We document assumptions, date ranges, and any data gaps so you can reconcile figures with your own records.
Values we hold
- Plain language. Every chart carries a written interpretation. Numbers without context do not leave our studio.
- Merchant-first scope. We report on your funnel, not benchmark fantasies from unrelated industries.
- Confidential handling. Store data stays within our encrypted workspace and is deleted per your retention preference after delivery.