Sample Report Layouts
Illustrative structures from delivered briefings — figures are anonymised and do not represent any single client store.
Every Hazel Path report follows a consistent brass-tab binding format: cover summary, funnel overview, channel appendix, and page-level notes. Below are three layout excerpts merchants review before commissioning work.
Layout A — Five-Stage Funnel Overview
Annotated narrative explains the steepest drop (product view to cart add) with three screenshot callouts from the client's mobile category page.
Layout B — Cart Abandonment Timeline
Hour-by-hour abandonment overlay with recovery-email send times marked. Used to adjust campaign scheduling before a holiday weekend.
Layout C — Checkout Field Retry Map
Table listing each checkout field, validation error frequency, and device split. Accompanied by a one-page recommendation list ranked by estimated impact.
| Field | Mobile retries | Desktop retries |
|---|---|---|
| Phone number | 18% | 4% |
| Postal code | 11% | 6% |
| Payment method | 7% | 3% |
These layouts adapt to your store's platform and data quality. See the flagship report scope or request a sample tailored to your storefront.