ULSAN · EST. 2019 · MERCHANT ANALYTICS

Where shoppers leave, and why it matters to your ledger

Hazel Path Analytics prepares conversion funnel reports for e-commerce merchants — from catalog browse through payment confirmation — so owners can see drop-off by step, channel, and device without wading through raw export files.

Printed analytics charts on a walnut desk beside a brass compass

Stage-by-stage clarity

Five checkpoints every merchant report covers

Each monthly briefing tracks visitors from landing page through product view, cart add, checkout start, and completed order. We annotate where Korean payment gateways, mobile layouts, or shipping calculators introduce friction — based on your actual store data, not industry averages alone.

Available reports

Prepared for store owners and marketing leads

Monthly Conversion Funnel Report

Recurring PDF briefing · Monthly cadence

Monthly Conversion Funnel Report

Recurring five-stage funnel briefing with channel splits, device comparison, and annotated page observations for your storefront.

From ₩480,000 / month

Cart Abandonment Deep-Dive

One-time PDF study · 2–3 week project

Cart Abandonment Deep-Dive

Focused study on cart-to-checkout drop-off with recovery-email timing analysis and hour-by-hour abandonment patterns.

From ₩320,000 / project

Checkout Step Diagnostics

One-time PDF report · 10 business days

Checkout Step Diagnostics

Field-by-field checkout analysis comparing mobile and desktop validation errors, with ranked remediation recommendations.

From ₩280,000 / project

All Report Types

From a Ulsan workshop

Analysts who read ledgers, not just dashboards

Founded in 2019 by Oh Seoyeon after a decade in retail operations and merchant consulting, Hazel Path Analytics operates from Jung-gu, Ulsan. We work with fashion boutiques, specialty food sellers, and home-goods shops across Korea — stores that need funnel numbers explained in plain language, tied to specific pages and campaigns.

Our story and team →

After the March funnel report, we moved our guest-checkout button above the fold on mobile. Cart adds rose within two weeks. The annotated screenshots made the recommendation obvious to our developer — no back-and-forth about which metric meant what.
— Min-jun Park, operations lead, Hanul Home Goods (Busan)

More client stories →

Ready for your first funnel briefing?

Tell us your store platform, monthly order volume, and which checkout steps concern you. We respond within two business days.

Request a Report