Monthly Conversion Funnel Report
Who this report serves
Store owners and marketing leads running e-commerce shops with steady monthly traffic — typically 200 to 8,000 completed orders. You need to see where shoppers abandon the path from landing page to confirmed order, explained in sentences your team can act on without decoding raw analytics exports.
What you receive
Each month we prepare a bound PDF briefing (digital delivery) structured in four sections:
- Executive summary — three paragraphs on the month's funnel health, notable shifts from the prior period, and the single highest-impact observation.
- Five-stage funnel — landing, product view, cart add, checkout start, completed order — with counts, conversion rates, and week-over-week comparison.
- Channel and device appendix — paid, organic, social, direct, and email traffic mapped to completed orders; mobile vs. desktop split at each stage.
- Page-level notes — up to three annotated screenshots from your live storefront highlighting specific friction points (e.g., shipping calculator placement, guest-checkout visibility, payment-gateway retries).
Process
Week 1: You grant read-only analytics access or upload an approved export. We confirm date range and any promotional events to exclude.
Week 2: Analyst prepares charts and draft narrative. Internal review against prior month's baseline.
Week 3: PDF delivered via encrypted link. Optional review call scheduled at your convenience.
Preparation on your side
Provide analytics access (Google Analytics 4, Cafe24 analytics export, Shopify reports, or equivalent). Note any site changes planned during the reporting period so we can flag expected variance.
Scope boundaries
We report on data you supply. We do not modify your storefront, run A/B tests, or manage advertising campaigns. Custom event tracking beyond standard e-commerce tags may require a scoped addendum.
Next step
Request a scoped quote with your store platform, monthly order volume, and current analytics setup.