Client Stories
Notes from store owners and marketing leads who commissioned funnel reports from our Ulsan studio.
The April report flagged that 34% of mobile users dropped at the shipping-calculator step. We had assumed payment was the problem. Moving the calculator earlier and showing an estimate on the product page cut abandonment noticeably — though I wish the first report had arrived a week sooner before our spring sale.— Yoon Se-rin, founder, Morrow Linen (Seoul)
Kim Hae-won walked us through the channel attribution summary on a call. For the first time we could see Naver Blog traffic converting at half the rate of Instagram — despite similar spend. We shifted budget before Chuseok and saw orders from blog referrals recover.— Choi Da-eun, marketing manager, Sora Pantry (Daegu)
Straightforward PDF, no fluff. The checkout diagnostics listed exactly which form fields caused retries on KakaoPay. Our developer fixed three validation messages in an afternoon.— Park Jae-min, e-commerce coordinator, Weld & Weft Apparel (Incheon)
We run two storefronts — domestic and export. Lee Ji-soo delivered bilingual summaries that our US distributor could read without translation delays. The only gap: we wanted weekly snapshots during a product launch, which falls outside the standard monthly cadence.— Han Mei-ling, operations, Cedar & Clay Ceramics (Gwangju)
Case note: Hanul Home Goods — mobile checkout realignment
Store: Home goods, ~1,200 orders/month, Cafe24 storefront
Commission: Monthly Conversion Funnel Report, March–June 2025
Challenge: Cart adds were strong but completed orders lagged on mobile, especially on weekends.
Our March briefing showed guest checkout buried below account creation on screens under 390px. Min-jun Park's team moved guest checkout above the fold and simplified the phone-number field. By May, mobile completion rates improved relative to the January baseline documented in the report appendix. We continued monthly reporting to verify the change held through a summer promotion.