Field notes on funnel reporting, checkout friction, and merchant analytics — written from our Ulsan studio.
14 July 2025
Most default analytics views collapse the purchase path into three buckets. For stores using Naver Pay, KakaoPay, and multi-step shipping calculators, five stages reveal drop-off that three stages hide.
02 June 2025
Abandonment spikes at different hours depending on whether you sell lunch-break impulse goods or evening browsing categories. KST alignment matters for recovery email timing.
18 May 2025
On several Cafe24 mobile themes, guest checkout sits below account creation. Funnel reports from three apparel merchants showed the same 15–20 point gap between cart add and checkout start.
09 April 2025
Channel reports often credit Naver Blog with strong session counts. Completion rates tell a different story — especially when blog posts link to category pages mismatched to the article topic.