Cart Abandonment Deep-Dive
Purpose
When cart adds look healthy but completed orders lag, a general funnel report may not zoom in far enough. This project isolates the cart-to-checkout transition — the step where shoppers decide whether to proceed past shipping estimates, account prompts, and payment selection.
Deliverables
- Hour-by-hour and day-of-week abandonment chart for a agreed 90-day window
- Comparison of logged-in vs. guest cart behaviour
- Overlay of your recovery-email send times against abandonment peaks (if you share campaign logs)
- Ranked list of five observed drop-off triggers with screenshot evidence
Ideal for
Merchants preparing for a seasonal sale, relaunching a cart page, or evaluating a new payment gateway. Also suited to stores that recently changed shipping rules and need before/after context.
Data requirements
Cart event data with timestamps, checkout-start events, and order confirmations. Recovery email logs are optional but improve the timing analysis section.
Next step
Describe your cart platform and the date range you want examined.