Channel Attribution Summary
Why a separate channel report
Funnel stages tell you where shoppers leave. Channel attribution tells you which sources send shoppers who actually complete orders. Merchants running Naver, Instagram, Google, and blog campaigns often discover that high-traffic channels underperform on completion — a finding buried in blended analytics views.
Contents
- Session and order counts by channel for the reporting period
- Completion rate by channel (not just click-through)
- Landing-page alignment notes: whether ad destinations match the product categories that convert
- Optional cost-per-completed-order calculation if you share monthly ad spend by channel
Pairing with funnel reporting
Most clients add this appendix to the monthly Conversion Funnel Report. It can also be commissioned standalone for marketing teams that already have checkout data elsewhere.
Next step
List your active channels and whether you can share monthly ad spend figures.